Genre: Nonfiction
Length: 240 pages
Audiobook Length: 4 hours and 56 minutes
First Published: 2017
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Publisher’s Description
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Quotes from Building a Story Brand
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.
In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
People trust those who understand them, and they trust brands that understand them too.
Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless of how altruistic, generous, and selfless a person we may be.
Never assume people understand how your brand can change their lives. Tell them.
About Donald Miller
Donald Miller is an author and the CEO of the marketing company StoryBrand. He is best known for his business books Building a Story Brand and Marketing Made Simple, and his Christian book Blue Like Jazz. He currently lives in Nashville, Tennessee.
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