Genre: Nonfiction
Length: 229 pages
Audiobook Length: 5 hours
First Published: 2020
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Rachael’s Review
When you google the best books for bloggers, Ruth Soukup’s classic is generally the first result. Speaking to new bloggers, Soukup gives advice on content marketing, using social media and improving the visual appearance of your blog. In her updated third edition, she heavily focuses on blogging methods with a high return on investment – advertising vs affiliate marketing vs selling your own products.
In 2019, I purchased the 2nd edition of Ruth Soukup’s blogging book just weeks before she dropped the 3rd edition, so it was interesting to be able to compare the two. In her previous edition, Soukup focused more on specific techniques, many of which have gone out of date. (I’m looking at you, Pinterest!). However, her 3rd edition is more timeless, helping beginner bloggers understand the big picture of how to really be profitable (think more products and fewer ads).
Soukup’s book is aimed at beginner bloggers, which after five years of blogging, I am not. I will say all of her advice is solid, and even though it’s all the stuff I already knew I needed to work on, reading How to Blog for Profit again left me with a long list of things to work on.
Publisher’s Description
**Now in its 3rd Edition & completely updated for 2020**
YOUR ONLINE BUSINESS IS WAITING.
Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! Whether you’re an author, blogger, podcaster, or business owner–or maybe just want to know how to get started–How to Blog for Profit (Without Selling Your Soul) is jam-packed with easy-to implement advice for creating an authentic, successful, and profitable online business.
With wit, wisdom, and the insight of someone who’s been there, New York Times bestselling author Ruth Soukup shares how she grew her own blog-based business into a 7-figure media empire. In this completely revised 3rd Edition of How to Blog for Profit, you’ll discover why blogging’s NOT dead and how you can harness the power of content marketing to grow any type of business.
Master the art of creating compelling content that naturally attracts your own tribe of raving fans and loyal customers.
Grow your audience faster by learning how to focus on the proven traffic strategies that actually work.
Gain a clear understanding of all the options for monetizing your platform, as well as which revenue streams offer the best ROI.
Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business.
Learn what the most successful bloggers and online business owners are doing differently than everyone else….so that you can too.
Get the book that transformed blogging and has sold nearly 500,000 copies in 10 different languages worldwide. Completely revised and updated for 2020.
About Ruth Soukup
Ruth Soukup is the founder of the blog Living Well Spending Less, the podcast Do It Scared, the Living Well Planner and Elite Blog Academy. She is the author of several books, including How to Blog for Profit, Do It Scared, Unstuffed, and Living Well Spending Less. Visit the author’s website →
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