Length: 272 pages
Audiobook Length: 6 hours and 42 minutes
First Published: 2020
When running a business, it can seem impossible to decide which of your numerous problems to tackle first. Mike Michalowicz, the author of Profit First, demonstrates a simple system to help you prioritize your business’s needs inspired by Maslov’s hierarchy of needs.
Although I loved Profit First and use it in my business, I was skeptical of Fix This Next. Listening to the audiobook, I was underwhelmed by his newest business strategy and thought it sounded like cliche managerial nonsense. Then I actually sat down to implement it, and I was blown away. It showed some glaring holes I should fix first before I go on to my next big steps.
From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur.
The biggest problem entrepreneurs have is that they don’t know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent — but there’s no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.
Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.
About Mike Michalowicz
Mike Michalowicz is a serial entrepreneur, having founded and sold two multi-million dollar companies. He invented the Profit First accounting method to help entrepreneurs run profitable businesses. Currently he runs two different business ventures as well as being a keynote speaker. He has authored six business books: Fix This Next, Clockwork, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, and Profit First. Visit the author’s website →