Genre: Nonfiction
Length: 304 pages
Audiobook Length: 9 hours and 30 minutes
First Published: 2020
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Rachael’s Review
Brand marketing expert Kubi Springer teaches you what it takes to build your own unforgettable personal brand. Covering everything branding from colors and logo, your purpose and target audiences, and marketing campaigns and budgets, Springer’s advice is for those who want to make big impacts, whether individuals in a corporation, small business owners, or even large business marketers. With solid advice, Springer conveys her expertise in concise and understandable language free of cliche business jargon.
I randomly picked up I Am My Brand at Barnes & Noble, thinking it would help me become a better Instagram influencer. Springer’s book is not about being an influencer, it’s a legit brand marketing that was more in-depth than I was expecting. Although I don’t think I’m quite at a high enough level to really benefit from her advice, I did find the mindset and purpose chapters insightful and will be referring back to her book as my business grows.
Publisher’s Description
Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success.
Kubi Springer has worked with some of the biggest brands in the world including Nike, L’Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories–coupled with the author’s expertise–will support readers on their own journey to brand success.
The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.
About Kubi Springer
Kubi Springer is a brand marketing expert and the author of I Am My Brand. She is the host of the ‘She Builds Brands Radio Show’ on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live. Visit the author’s website →
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