Length: 257 pages
Audiobook Length: 6 hours and 58 minutes
First Published: 2020
In the third book of his Underground series, Russell Brunson, co-founder of Click Funnels, explains how you can direct traffic into your sales funnel. Using his Dream 100 technique, Brunson teaches timeless marketing tactics that will work no matter what platform and that can adapt as algorithms change. Brunson focuses on the bigger picture but gives plenty of examples to showcase how to adapt the techniques to different platforms, knowing that when the platforms eventually change, you’ll know how to adapt with it.
I love reading books about blogging, and I randomly picked Traffic Secrets up at Barnes and Noble, without having read the first two books. Since I don’t actually sell anything or run sales funnels, Brunson’s book didn’t quite apply to me. Yet, since his techniques are more about the overarching process than about the minute details, I still learned a lot about marketing and think I will see positive benefits in my business for years to come.
Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes obsolete. Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.
Quotes from Traffic secrets
People watching TV that night were not searching for a new watch, but as they saw the commercial and the picture of the watch, it placed a seed of desire in their hearts and minds. They didn’t need this watch, but they wanted it.
About russell brunson
Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker. He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies. He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world. He now lives in Boise, Idaho with his family. Visit the author’s website →