Genre: Nonfiction
Length: 208 pages
Audiobook Length: 4 hours and 19 minutes
First Published: 2020
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Publisher’s Description
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
About donald miller
Donald Miller grew up in Houston, Texas. Leaving home at the age of twenty-one, he traveled across the country until he ran out of money in Portland, Oregon, where he lives today.
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